Small Business Reading Room

Thursday, October 13, 2005

Delaware SCORE - Marketing Business Workshops for November 2005

Business Skills Training to Make Your Business More Successful!

The Delaware SCORE (Service Corps of Retired Executives) Chapter is offering a series workshops to enhance your Marketing and Management skills.

Marketing: Planning & Implementation Series: Developing Your Market Plan
November 2 - Newark Senior Center, 5:45 - 8:45 p.m. Cost: $35
How do I get the most out of my marketing effort? This workshop provides an approach to developing the overall marketing plan for any business. Participants will learn to define the market in which they operate, select attractive targets, and develop an overall action plan for each target.

Advertising and Promotion
November 9 – Newark Senior Center, 5:45 - 8:45 p.m. Cost: $35
Uncertain about advertising and promotion? This workshop covers the "media and message" to achieve effective marketplace communication. A panel of experts help you apply the principles to your business.

Successful Selling: The Competitive Edge
November 16 – Newark Senior Center, 5:45 - 8:45 p.m. Cost: $35
Why do some people always make the sale and others don’t? This workshop focuses on the art of creative selling. Learn how to define a customer’s need, target the offering to fit the need and make a winning and creative proposal to close the sale.

Pricing Strategy
November 21 – Newark Senior Center, 5:45 – 8:45 p.m. Cost: $35
Setting the best price for your offering is the most overlooked element of the marketing plan, yet it can often mean the difference between success and failure. This workshop covers how to produce a winning approach to pricing. Guaranteed to challenge the way you think about pricing!

Register for all 3 of the Marketing Workshops for only $100.

To register to attend any of these workshops call the SCORE office at 302-573-6552 or download a registration form from

Monday, October 10, 2005

Post Trial Findings from Delaware Court in Intellectual Property Case

If you can't beat them, rip them off?

For those of you who are keeping up on intellectual property and copyright cases in our area, the U.S. District Court for the District of Delaware recently awarded $25,000 in statutory damages in favor of, Inc. for the willful infringement of copyright work by Consumer Innovations, LLC.

Here's the recap: Inc. charged that Consumer Innovations LLC, a rival Web promotions firm, copied its banner ad and other promotional material taken from a related Web page and used the material to create a virtually identical promotions package.

The case is, Inc. v. Consumer Innovations, LLC (DeFAX Case No. D62182).

According to LexisNexis, the court also awarded a total of $226,611.75 in attorney fees to, Inc. after a summary judgment motion by Consumer Innovations, LLC was denied.

Want more?

Download the PDF documents:

Opinion on Post-Trial Findings of Facts and Conclusions of Law (9/26/05)

Memorandum Order on Motion for Summary Judgment (1/13/05)

Congratulations to MySherpa and HostMySite !

We knew we made a good call when we signed up with MySherpa to have them administer our servers and monitor our network health. Another of our vendors that we are very pleased with is They have worked with us to make the hosting of our databases, mail and web servers painless. Those decisions have been validated by the Delaware Chamber of Commerce by the awarding of the 2005 Awards of Excellence:

Up to 25 Employees: MySherpa in Chadds Ford, Pa. provides affordable, high-quality computer technology service for the networks, servers and desktops of small- and mid-sized businesses.

76 - 150 Employees: in Newark hosts more than 40,000 Web sites with clients in all 50 states and in 35 countries.

So congratulations to both, and thank you too.

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Delaware Intercorp, Inc.
113 Barksdale Professional center
Newark, DE 19711-3258

"For all the best reasons to incorporate,the best place
is Delaware and the best incorporator is
Delaware Intercorp!"

Call Monday - Friday 09:00 (am) - 17:00 (pm) Eastern Time (GMT-05:00)

Toll Free - USA only - 888.324.1817
International: (1) 302.266.9367
FAX: 302.266.9940