Small Business Reading Room

Thursday, December 08, 2011

Step By Step Instructions of How To Create a LinkedIn Company Profile

Social media sites which offer Personal Profiles sometimes offer Company Profiles, as well. LinkedIn is no different in that respect. A Company Profile allows a business to share information about products and services, job opportunities, careers and corporate culture with LinkedIn users. LinkedIn’s Company Profile collects data and displays the analyzed results for use by professionals who use LinkedIn.

In order to create a LinkedIn Company Profile, you must first be registered with a LinkedIn Personal Profile.

To start creating a LinkedIn Company Profile,

2. In the upper right hand corner of the page, fill in the email address and password of the personal profile account.

3. Click the “Companies” hyperlink in the top of the profile page.

4. When the new page loads, click “Add a Company” in the upper left corner of the page.

5. Fill in the designated boxes with your company’s name and email address which you use
at the company

6. Click the box next to “I verify that I am the official representative of this company and have the right to act on behalf of my company in the creation of this page”, if you agree with the statement.

7. Press the Continue button.

8. Follow LinkedIn’s wizard for creating your company profile

a. Information requested includes:

i. Description
ii. Number of Employees
iii. Industry
iv. Admins
v. Company Logos
vi. Specialties
vii. Twitter feeds
viii. Company Blog Feeds
ix. Company type
x. Company Size
xi. Company Website
xii. Locations
xii. Careers

By creating a LinkedIn Company Profile, LinkedIn will be able to take information from its site and paint a picture of how your company measures up to others in your industry. A LinkedIn Company Profile is easy to create and maintain. It is also very simple to enhance your LinkedIn Company Profile with the use of applications. The applications offered through the LinkedIn website can further your social media goals.

We will discuss the LinkedIn applications, of which to take notice, in our next post.

Step By Step Instructions of How to Create a LinkedIn Profile

It is becoming the trend for professionals to look online for potential candidates to hire and for fellow professionals to work with. Businesses are seeking a strong online presence for their employees, as well as for themselves. LinkedIn provides a format for professionals to present a strong presence and establish “connections” with other professionals, which may not have been formed through traditional means. The process of creating a LinkedIn profile almost mirrors the steps in creating other social media profiles. The primary difference being that the profile looks more like an online résumé.

LinkedIn provides a wizard to guide you through the steps of creating a LinkedIn profile. Here’s an example of the process, and the information which you will be asked to provide in each step, to create your profile:

1. Navigate to

2. In the box entitled: “Join LinkedIn Today”, fill in the following fields:

a. First Name
b. Last Name
c. Email Address
d. Password containing a minimum of six characters

3. Click the Button: “Join LinkedIn”

4. Complete the applicable fields for the following:

a. Select From Drop Down Box “If You Are”

i. Employed
ii. A Business Owner
iii. Looking for Work
iv. Working Independently
v. A Student

b. Country of Residence
c. Zip Code
d. Job Title
e. Company Name
f. Industry Type
g. School Name

i. Dates Attended
ii. Field of Interest

5. In the upper right corner, place your cursor over the “Profile” hyperlink and Click on the link “Edit Profile”.

a. LinkedIn suggests the following to have a complete profile:

i. Add a recent photo of yourself
ii. Add Current and Past Positions
iii. Add Current and Past Education
iv. Include a Summary of:

1. Professional Experiences and Goals
2. Any Specialties

v. Add Websites
vi. Add your Twitter Profile
vii. Add Interests
viii. Add Group and Associations
ix. Add Honors and Awards
x. Add Phone Numbers
xi. Add an Address
xii. Add IM
xiii. Add your Birthday
xiv. Add Marital Status

This is the complete process to create a LinkedIn Profile. There is no need to fear any important details have been forgotten, it’s not an intimidating process when you have a wizard guiding you! LinkedIn, also, allows users to create a Profile for their businesses.

A LinkedIn Company Profile differs from a Facebook Business Page. While the LinkedIn Company Profile is more informational than a Facebook Business Page; there cannot be Wall or Discussion Board posts. It is a description of the company and list of employees, careers, and services.

The next post of this series will provide instructions of how to create a LinkedIn Company Profile.

Web Chat to Focus on Tax Essentials For Small Business Owners

With the end of the 2011 tax year right around the corner, small business owners can help prepare themselves for the upcoming filing season by clicking in to the U.S. Small Business Administration’s free December web chat for tips on potential year-end tax savings.

Chat participants can get valuable information on how to prepare now with useful tax savings tips and a set of red flags on mistakes to avoid.

WHO: Edward S. Karl, vice president of Taxation for the American Institute of Certified Public Accountants, will host SBA’s free December web chat on “Tax Essentials for Small Business Owners.” Karl will answer questions about tax deductions and credits business owners can use to reduce their tax payments, as well as other tax-saving tips.

SBA’s web chat series provides small business owners with an opportunity to discuss relevant business issues online with experts, industry leaders and successful entrepreneurs. Chat participants have direct, real-time access to the web chats via questions they can submit online in advance and during the live session.

WHEN: December 15, at 1:00 p.m. EST

Karl will answer questions for one hour

HOW: Participants can join the live web chat on Dec. 15, and also post questions in advance by going online at, and clicking the web chat event under What’s New.


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Delaware Intercorp, Inc.
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Newark, DE 19711-3258

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