Small Business Reading Room

Thursday, November 03, 2011

Social Media Blog Series: Introduction to LinkedIn

LinkedIn is currently the largest professional networking site on the Internet. Its value is in providing a safe environment to search for other professionals, who are or have previously been colleagues, classmates, students or acquaintances known by other means. LinkedIn members use a Profile, like many other social media sites, to interact with fellow professionals. The manner in which a profile allows an individual to interact is through the use of:

· Inmail - This is a private message which permits LinkedIn members to contact or be contacted, by other members, while protecting the recipients’ privacy. This feature requires payment as an individual service or as part of a premium account package.
· Introductions - This is a free way to interact with other members, who are two or three degrees away from you, through the use of your connections.
· Invitations - This is a request for another LinkedIn member to join your network. This can be done on a person’s LinkedIn profile or by emailing the person.
· Recommendations - This is an endorsement of a LinkedIn member as a colleague, business partner, student or service provider. A member can request to be recommended by a member --or -can make a recommendation of another member.
· Messages - This is a LinkedIn email which can be sent to contacts.

LinkedIn is a site which helps to diversify your resume and advance your career path. In our next post of this series, we will list the steps to create a LinkedIn account.

SBA Kicks Off Young Entrepreneur Series

The White House and the U.S. Small Business Administration announced today the launch of the Young Entrepreneur Series (YES), which will connect young and aspiring entrepreneurs with SBA officials, local business advisers and resources to help them start or grow their own small business.

“For our economy to thrive in the 21st century, we must set about creating the next generation of entrepreneurs,” said SBA Deputy Administrator Marie Johns. “Young Americans need to know that starting a business is a viable alternative to going to work for somebody else. There is a clear and urgent need to create more jobs for young Americans, and encouraging business ownership is an important way to meet that goal.”

SBA will hold five YES forums that will reach a broad audience, including young veterans, urban and rural entrepreneurs, and others.

Dates and locations include:

  • Veteran Young Entrepreneurs

  • November 7, San Diego, Calif.,

  • Rural Young Entrepreneurs

  • November 9, Ames, Iowa,

  • Young Entrepreneurs at Historically Black Colleges and Universities and Minority Serving Institutions

  • November 17, Charlotte, N.C.,

  • Native American Young Entrepreneurs

  • November 29, Tahlequah, Okla.,

  • Apprenticeship to Entrepreneurship

  • December 1, Milwaukee, Wis.,

    Entrepreneurship among young people remains below average and young entrepreneurs face unique challenges. With youth unemployment twice the national average in many communities, particularly communities of color and veterans, the Obama administration recognizes a need to promote and better support the efforts of young people to create jobs for themselves and others.

    Many SBA programs, such as microloans, business counseling and training, are useful to young entrepreneurs. The YES forums are part of a larger effort to reach out to young people and let them know the federal government has tools to help them start, grow and succeed as small business owners.

    The forums will be livestreamed at Participants can also follow along on Twitter using the hashtag #SBAyes. For more information or to watch the forums live, visit

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    Delaware Intercorp, Inc.
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