Small Business Reading Room

Friday, May 17, 2013

SBA and W20 Group Present Webinar on Creating Social Media Content for Small Businesses

If your business isn't using Social Media, then you better get on it! Here's your chance to learn the ropes, and get up to speed.

The U.S. Small Business Administration and the W20 Group, a cluster of digital communications companies, will present Creating Content and Engaging for Facebook, LinkedIn and Twitter, the third topic in the five-topic social media webinar series. The webinar will help small business owners create content to broaden their reach and market their products using some of the most popular social media tools.

A survey conducted by CompTIA in 2012 found that that benefits of using social networking tools include:

  • Better communication with clients (61%);
  • Brand positioning (49%);
  • Real-time customer satisfaction (48%); and
  • Potential lead generation (43%).

It is beneficial for small businesses to create content on social media tools such as Facebook, LinkedIn and Twitter to establish a presence online, to drive the conversation about their companies and products and to build credibility and trust with clients and potential customers.

“It’s great to have a solid foundation of the different social media platforms available and how they can enhance your business,” said Mid-Atlantic Regional Administrator Natalia Olson-Urtecho. “Additionally, being able to create engaging content and set yourself apart in your market or target a specific audience is just as important, and this webinar will be a great opportunity for small business owners and entrepreneurs to learn exactly that.”

The Creating Content and Engaging for Facebook, LinkedIn and Twitter social media webinar for small businesses will be held May 23 at 1 p.m. EDT. To register for the webinar, visit: The webinar will cover:

  • Understanding the social media landscape;
  • Learning about the major social networks like Facebook, LinkedIn and Twitter;
  • Focusing on best practices in building your following and engaging your customers;
  • Involving your influencers in the mix; and
  • Creating and curating content to fuel your channels.

Topics for future webinars in the social media webinar series include:

  • Identifying and Connecting with your Influencers (June 5 at 1p.m.); and
  • Getting Started with Mobile and Location-based Marketing (June 26 at 1p.m.).

WHAT: “Creating Content and Engaging for Facebook, LinkedIn and Twitter”

WHEN: Thursday, May 23, 2013 - 1 p.m. to 2 p.m. EDT

HOW: Space is limited. Register at:

*Note: A captioned version of this webinar will be available in two weeks at:


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Delaware Intercorp, Inc.
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