Small Business Reading Room

Thursday, December 22, 2011

LinkedIn Applications for Business

It is recommended that a LinkedIn profile, like a resume, be constantly updated and monitored. Having the most current information available to your fellow LinkedIn professionals allows for a stronger networking experience. A LinkedIn profile has to meet the social media goals of a company without being overly time consuming. One efficient way to meet social media goals is through the use of applications. LinkedIn applications include:

  • Polls – This application allows a LinkedIn user to collect data from their connections and audience on LinkedIn to find out their preferences. The Polls application allows LinkedIn professionals to acquire the quantitative and qualitative data needed to better serve their connections.
  • Events – This application assists in finding professional events of interest or the events that your connections are attending.
  • GitHub – GitHub is known as the social network for developers. It allows a team of developers to work on a program with each new edition being copied to every member of the team. This application displays your GitHub projects on LinkedIn, which LinkedIn connections are most active on Github and the projects LinkedIn connections are working on.

LinkedIn has a wide variety of applications. Some applications are LinkedIn based while others are from widely known companies such as Amazon and Lexis Nexis. These applications are very useful tools to advance a company’s social media goals.



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