Small Business Reading Room

Friday, September 23, 2011

Social Media Blog Series: Introduction to Facebook

In the next portion of our social media series we will be introducing another platform that can help your business - Facebook. Facebook is a social media site where individuals and businesses can interact with each other. With over 700 million active accounts currently on the site, there are a multitude of interactions that can take place. Also, there are a couple different accounts you can have in order to converse with others. One type of account is a Personal Profile Page and the other is a Business Page.

Profile Page
This account represents a single individual and allows typically for individuals to interact with their friends, companies they like, etc. With this account you can add friends, like Pages, download apps, and much more. You can also use a personal profile to make the next type of account, a Business Page.

Business Page
This account represents a group of people or a business and it can be “liked”. You can change a Business Page into a Personal Profile but not a Personal Profile into a Business Page. Due to these factors, this site makes it very easy to commingle your professional life and personal life.

The creation of a Facebook Business page for your entity will allow you to separate the two lives and keep a professional image. Customers and other businesses are interested in your business and with a Business Page they will be able to interact. There are some differences between the functionality and terminology used with each of the two accounts (i.e. profiles ‘friend’ and
business pages are ‘liked’), but some of the main ways to communicate are the same:

· Wall Posts- This is the most common communication to take place on a Page. Others have the ability to write on your wall, comment on posts, or even “Like” a post.
· Discussion Boards – This is an open forum. A discussion will be ordered chronologically so that the most recent is the first seen.
· Pictures – Images that are on your Business Page can add a personal touch to your company. Customers and other businesses want to see pictures of the most recent company picnic or award your business has received.

There are many ways to interact with your loyal clients and others. The next post in this series will show you how to create your Facebook Business Page.


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