Small Business Reading Room

Friday, February 05, 2010

Amazon’s Kindle is fighting to keep its innovative title against Apple’s IPad

Business changes at the pace that technology progresses and technology allows business to be able to compete. Technology is now allowing two Fortune 500 companies to fight it out. In the E-books marketplace; there is now a competition between Apple and Amazon. The IPad is the new invention of Apple, it is an all touch screen laptop that resembles a large IPod Touch, has a ten hour battery life and has IBook. IBook allows readers to read a book and store multiple books on one device. The IPad is trying to take over the electronic book market and crush Amazon. One major publisher, MacMillan, has already been left by Amazon for trying to negotiate. MacMillan is now switching over to Apple and its IPad. Amazon is the largest retailer of books online and for Amazon to drop you is a major injury to any publisher selling books online. Amazon owns the Kindle, which is as thin as a magazine, has a week long battery life, and can hold 1,000 books. This device allows you to read multiple books while having only it in your hands. The competition allows consumers to have more options for e-books and more companies to buy them from. Publishers have to make the tough decision on how risky they want to be. They can choose a side or try to keep selling to both companies. Amazon has rule over the online bookstore world at this moment and Apple may be able to convert people from Amazon, but never will Apple have the power of Amazon. Amazon has the staying power and innovation to win against Apple, as a bonus it was incorporated in Delaware.


Small business

Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.

The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.

By Anonymous Robert, at 4:34 AM  

There's an update out there on the Amazon/MacMillan situation.

By Anonymous Russell, at 12:21 PM  

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