Small Business Reading Room


Friday, August 11, 2006

 

Turning Health into Wealth

Calling all innovators and entrepreneurs.

According to market research studies by Jupiter Research and Yankelovich Inc, 95 million Americans, about 80 percent of online adults, have searched the Web for health information in the past year, and the overwhelming majority have been disappointed. More than 70 percent of those searchers either did not find what they were looking for or had a hard time knowing what to believe.

Check out this recent article in washingtonpost.com:
The Web Returns to Health


A huge, underdeveloped marketplace- how many of those exist out there on the web these days?
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