Small Business Reading Room


Thursday, August 11, 2005

 

What gender is YOUR website?

New research conducted at the University of Glamorgan indicates that women find web sites designed by women to be more attractive and men like websites designed by men.

Gender bias or natural difference? It turns out women like flowing lines (horizontal) and more color in text and background. Men like straight horizontal lines and darker colors.

This research could have a significant impact on website design for those that are trying for a broad appeal. If a way is found to integrate both, can a website appeal to both sexes?
posted by Larry at 8:50 AM - permalink 0 comments


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Delaware Intercorp, Inc.
113 Barksdale Professional center
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