Small Business Reading Room

Tuesday, August 30, 2005

How to think like an MBA holder

Dr. Leon Winer is a retired professor who makes available online a website that...
presents instructions for developing business skills. The instructions were developed by Dr. Leon Winer who is a retired Professor of Marketing and Entrepreneurship. They were originally prepared for helping students at Pace University to analyze business case studies, to influence, negotiate, network and write business plans. They were developed and refined over a period of years. Thousands of students and business managers have used them and found them useful. This material is offered free of charge.

The chapters of this treatise are:

  • Analyzing Cases and Real Situations - SCAN

  • Influencing / Persuading

  • Negotiating / Conflict Resolution

  • Networking / Self Marketing

  • Entrepreneuring / Venturing

  • Business Plan Outline

  • HBS Case Method Critique

I personally think the chapter on Business Plans should be required reading for anyone considering opening up shop.

Thanks to our friends at BizzBangBuzz for pointing us at Dr. Winers work.


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