Small Business Reading Room

How to think like an MBA holder

presents instructions for developing business skills. The instructions were developed by Dr. Leon Winer who is a retired Professor of Marketing and Entrepreneurship. They were originally prepared for helping students at Pace University to analyze business case studies, to influence, negotiate, network and write business plans. They were developed and refined over a period of years. Thousands of students and business managers have used them and found them useful. This material is offered free of charge.

• Analyzing Cases and Real Situations - SCAN


• Influencing / Persuading


• Negotiating / Conflict Resolution


• Networking / Self Marketing


• Entrepreneuring / Venturing


• Business Plan Outline


• HBS Case Method Critique

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