Small Business Reading Room


Wednesday, August 10, 2005

Difference between security and trust

Russell pointed out a nice blog post from BizzBangBuzz that referred to another on marketingprofs. The post was about securing an ecommerce site. I agree that security is important. Nobody should do business with a site that is not secure. But there is a lot of trust building that must occur before the customer is willing to click on the "BUY NOW" button.

It is also very important to provide the clues to trustworthiness. They include providing a contact snail mail address that is not a PO Box, providing phone and email contact points, openly discussing your privacy policy and making your relationship with the customer clear.

There is little a start-up can do about longevity, but many small companies try to hide their smallness and it looks like they are hiding something else. The most trusted security in the world is no good if it only gets your personal information into the hands of a disreputable organization safely.
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