Small Business Reading Room

Wednesday, July 27, 2005

Innovation helps identify victims

A simple innovation has come out of jolly old England that will help emergency workers identify victims of accidents, terrorism or other medical emergencies.

I received an email today that I thought might just be a rumor. It said emergency workers in England encourage people to add an entry in thier cellphones under ICE for In Case of Emergency. Here you may put all the contact information for the loved one who you would want contacted in case of emergency. For more information on the email and the truth behind it see

I like this kind of simple innovation. It makes use of a technology most of us have handy already and, best of all, it costs the user nothing.

Now, if we can only find a way to use cameraphones to stop terrorists...


But why not just put an entry in your cell under "Emergency Contact"?

By Anonymous Anonymous, at 1:37 PM  

I would imagine emergency workers simply like to have special codes... EMT, Code Blue, DOA

By Blogger Larry, at 1:47 PM  

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