Small Business Reading Room


Wednesday, February 16, 2005

Name problems are in the news

I have been reading in the Wall Street Journal and on several blogs about the problems of companies that used the word Tsunami in thier names.

Denise O'Berry suggests on her blog, Just For Small Business that companies change a name if it becomes a problem, unless it means something very powerful to customers.

We have been discussing naming quite a bit here over the last few months. I did not see this issue coming any more than the victims of the tsunami did.

NAME ISSUES IN THIS BLOG:
Amazing Variety
Hard Work
Protection
Investment
Inspiration
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