Small Business Reading Room


Monday, July 12, 2004

IPO's '90s Style Making a Comeback?

In a recent analysis of business trends published by The Wharton School at the University of Pennsylvania, the successful IPO (initial public offering of stock) of Salesforce.com was hailed as a return to sanity, not a return of irrational exuberence.

The article argues that this offering is a precurser to the upcoming Google IPO. Salesforce.com hosts customer relationship software and the first day runup in price was a very nice, but not crazy, 56%.

Will Google do so well? Better?
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